Chapter 1: Introduction to Public Communication

Term: Channel Definition: A channel is the means through which a message is transmitted from a sender to a receiver. Example: In a face-to-face conversation, the channel is verbal and nonverbal communication between the sender and receiver. Verbal communication includes spoken words, while nonverbal communication includes body language and facial expressions. The use of appropriate channels can affect the effectiveness of communication.

Source: Adler, R. B., & Rodman, G. (2016). Understanding human communication (13th ed.). New York: Oxford University Press.

Chapter 2: Perception of Self and Others in Public Communication

Term: Stereotype Definition: A stereotype is a generalized belief about a group of people that is based on limited or incomplete information. Example: A common stereotype is that all Asians are good at math. This stereotype is based on a limited sample of Asians and ignores the fact that individual abilities can vary within any group. Stereotypes can lead to negative attitudes and behaviors towards individuals or groups.

Source: Adler, R. B., & Rodman, G. (2016). Understanding human communication (13th ed.). New York: Oxford University Press.

Image Source: Cartoon by Bruce Eric Kaplan for The New Yorker, https://www.newyorker.com/cartoon/a18684


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