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  Chapter 3: Verbal Communication Term: Connotation Definition: Connotation refers to the emotional or cultural meanings attached to a word, beyond its literal definition. Example: The word "home" has a positive connotation, as it is associated with warmth, comfort, and safety. In contrast, the word "house" has a more neutral connotation, as it simply refers to a building. This can be seen in the famous line from The Wizard of Oz, where Dorothy says "there's no place like home," emphasizing the emotional connection to the word. The use of connotation is important in advertising and political communication, as it can influence how people perceive a product or candidate. Media Citation: Borchers, T. (2017). Chapter 3: Verbal Communication. In Introduction to Public Communication (pp. 77-117). Indiana State University. Adler, R. B., Rosenfeld, L. B., & Towne, N. (2021). Introduction to communication research (6th ed.). Oxford University Press.   Chapt
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 Chapter 1: Introduction to Public Communication Term: Channel Definition: A channel is the means through which a message is transmitted from a sender to a receiver. Example: In a face-to-face conversation, the channel is verbal and nonverbal communication between the sender and receiver. Verbal communication includes spoken words, while nonverbal communication includes body language and facial expressions. The use of appropriate channels can affect the effectiveness of communication. Source: Adler, R. B., & Rodman, G. (2016). Understanding human communication (13th ed.). New York: Oxford University Press. Chapter 2: Perception of Self and Others in Public Communication Term: Stereotype Definition: A stereotype is a generalized belief about a group of people that is based on limited or incomplete information. Example: A common stereotype is that all Asians are good at math. This stereotype is based on a limited sample of Asians and ignores the fact that individual abilities can var
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